Want to find the best lipstick brands that are affordable? Well, you are in the right place. I am rounding up some of the best selling lipstick brands under $25.
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The 15 Best Lipstick Brands Under $25
Determining the best lipstick brands is no easy task. Most people have very strong opinions and feelings towards their lip stick, and even more so towards lip color!
While makeup artists, celebrities, and influencers will likely promote high-end designer lipstick brands, I am sharing a different perspective. The brands on this list offer best selling lipstick under $25. Everything on this list is also above $5.
How did we determine the brands here? We searched best sellers at 3 budget friendly makeup retailers, Ulta, Target, and Walmart. Therefore, it is important to note, this information is based upon personal opinion and experience. This is not a sponsored post, as I want to share my complete and unbiased opinion with you.
Are there any affordable brands I missed? Do you love any of the ones we list here? Let us know!
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1. Clinique
The Clinique Almost Lipstick in Black Honey ($23 as of writing this post) has a unique formula that mixes with your lip tone to create a color that is custom for you! Both Ulta and Target have this as one of the top best sellers, both with over 2k 4+ star reviews! This is not your typical lipstick as it glides on and appears as the perfect mix between lipstick and gloss, providing both subtle sheen and color.
ALMOST LIPSTICK in BLACK HONEY
2. e.l.f.
The O Face Satin Lipstick by e.l.f has gone viral on social media! At just $9 (as of writing this post), it is a seriously good deal. The shade “Dirty Talk” is highly comparable to the famous “Pillow Talk” lip color that is also a huge hit but much more expensive. This pigmented and long lasting lipstick is one of the best under $10!
E.L.F. O FACE SATIN LIPSTICK in DIRTY TALK
3. Revlon
One of the top bestsellers, with great reviews, at each retailer is the Revlon Super Lustrous Lipstick. At around $10 as of this post and available in a bunch of great shades. This lipstick is hydrating with a gentle pigmentation. Several reviewers claim this product is better than MAC.
REVLON SUPER LUSTROUS LIPSTICK
4. L’oreal Paris
The L’oreal Paris Colour Riche Satin Lipstick is just $7 and provides both color and moisture! There are several gorgeous shades. Many reviewers claim to be lifetime fans and always return back to this product, which is a great sign. The low price point makes this a great option for beauty lovers who like to change lip color often!
L’OREAL PARIS COLOUR RICHE SATIN LIPSTICK
5. Maybelline
The best selling MATTE lipstick is the Maybelline SuperStay Matte Ink Liquid Lipstick. With over 22k 4+ star reviews at Ulta, this is clearly a fantastic matte lipstick. The price is good, too. Currently about $11 as of writing this post. This lipstick is available in 30 shades – including black!
MAYBELLINE SUPERSTAY MATTE INK LIQUID LIPSTICK
6. Urban Decay
Frequent Ulta shoppers are very familiar with Urban Decay and their quality makeup & lipstick. The Vice Hydrating Lipstick is one of the best selling and highest ranking lipstick products at Ulta. This is one of the highest priced options in this post, currently at $21. One review claims the color stayed put after 6 hours in Florida humidity at the T-Swift concert!
URBAN DECAY VICE HYDRATING LIPSTICK
7. NYX
NYX is quickly becoming a viral makeup brand with quality product and fair prices. I’ve personally tried and loved several of their products! The NYX Shine Loud Vegan High Shine Long-Lasting Liquid Lipstick is another great NYX find. If shine is what you are after, this is the product for you! Currently selling for $12.
NYX SHINE LOUD VEGAN HIGH SHINE LIQUID LIPSTICK
8. MAC
A lot of people absolutely adore MAC lip products. The Lipstick Matte (currently $22) is no exception! This lipstick applies evenly and is long-lasting. Many reviews love the pigmented color options and the matte finish. To get the best finish, apply lip balm to lips prior to applying this!
9. Neutrogena
There is a lot to love about this brand, including the MoistureSmooth Color Stick! The price can vary by retailer and shade, however these generally sell for under $15. I personally have and love this color stick. The lipstick goes on smooth and has subtle pigmentation, which allows the color to fade naturally between applications. This lipstick has an average rating of 4.5 stars!
NEUTROGENAMOISTURESMOOTH COLOR STICK
10. COVERGIRL
Covergirl has countless choices when it comes to affordable makeup. The Continuous Color Lipstick is highly rated and priced around $6 as of writing this! This is another lipstick known for long-lasting color AND moisture. This is a good one if you are looking for a natural finish and soft lips!
COVERGIRL CONTINUOUS COLOR LIPSTICK
11. MILANI
Milani is a very popular lipstick and makeup brand that is totally affordable. Most Milani products can be found at the drugstore! The Milani Bold Color Statement Matte Lipstick is one of the must have lip products from the brand. Currently priced around $9 (prices may vary by color or retailer), you won’t feel guilty for stocking up on multiple shades with that price!
MILANI BOLD COLOR STATEMENT MATTE LIPSTICK
12. Stila
The Stila Stay All Day liquid lipstick is great! It is the one Stila product I own and highly recommend. The formula goes on smooth and creamy and dries into a nearly matte finish. The color is truly long-last and so pretty! All you really need is one swipe of this product to get a great pigments color on your lips. As of writing this post, it sells for $24.
STILA STAY ALL DAY LIQUID LIPSTICK
13. FLOWER
This up and coming brand is definitely worth mentioning on this list. The Beauty Petal Pout Lip Color will leave your lips smooth and moisturized. This price is just as good, currently at $10! Many reviews love the color options and the formula. The average rating is 4.4 stars!
FLOWER BEAUTY PETAL POUT LIP COLOR
14. Anastasia Beverly Hills
Looking for an all around feel good lipstick? Try this Matte & Satin Velvet Lipstick! Matte, velvet, and satin are adjectives that many people are looking to achieve with their lipstick! With over 1k 4+ star reviews, it is clear that this is a crowd favorite! Currently selling for $23.
ANASTASIA BEVERLY HILLS MATTE & SATIN VELVET LIPSTICK
15. mented cosmetics
This Semi-Matte Lipstick is formulated with castor seed oil and vitamin E to ensure satin smooth texture. Currently priced at $16.50, this pigmented lipstick is already loved by so many! The shade variations of this lipstick are so pretty! A lot of brown, nude, and pink tones. Do not sleep on this one!
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